NewsWhip CEO Paul Quigley explains why use of social signals in the newsroom has become an essential part of newsrooms’ toolsets. 

Normally, any journalist would jump at the chance to be interviewed for the Columbia Journalism Review (CJR). As the pre-eminent publication for journalism professionals, a journalist turning down a CJR interview is like a musician turning down a Rolling Stone feature.

Yet when CJR Senior Editor Alexis Fitts was researching an article on the use of social listening tools in the newsroom, she was surprised to find staffers at most high profile publishers would ‘decline to comment’ on how they were using social signals to inform their editorial agendas.

Why so shy?



The Ethics Of Using Social Signals In News | The Whip.