The Lunchbox suite of customisable apps helps social media teams create or tweak images for sharing across networks
The tools – called Quotable, Factlist and Waterbug – were announced last night by Brian Boyer, editor of the NPR visuals team, as an easy way “for you to create those fashionable social graphics for your news organisation”.
And yes, it only takes some basic editing skills to knock up an image template for your organisation and drop different text in every time. But the Lunchbox apps have a good balance of variety and structure to speed up the process and can be used by any member of the team. And research into social networks regularly shows that posts with images get higher levels of interaction.