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The Secret to Harvard Business Review’s Subscription Success: Its Customers

July 27, 2015 | By

Want people to pay for your content? It’s simple: Get to know their needs, and create content experiences that meet them. That may sound simple but as Harvard Business Review’s (HBR) success shows, it takes a lot of work to get it right.

Josh Macht, Harvard Business Review Group Publisher, describes their process as an on-going conversation with customers. These days, that means finding multiple ways to interact with not only HBR’s 285,500 paying subscribers, but also the 5 million people in its database. These interactions take place through live events, in-depth querying of the 19k members of its advisory group, and a significant investment in analytics. Macht says HBR has become “increasingly scientific with data and analytics on the backend” but that all of these approaches in tandem are what provides them with the ability to design products users not only want—but are willing to pay for.

See more at: https://digitalcontentnext.org/blog/2015/07/27/the-secret-to-harvard-business-reviews-subscription-success-its-customers/#sthash.jXNZmDjI.Bbe0f5Iq.dpuf

7 Brands With Print Magazines That Are Actually Awesome

Written by Dillon Baker
JULY 20TH, 2015
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If print is dying, brands haven’t gotten the message. Lately, they seem to be popping up faster than startups pitching themselves as “the Uber of _____.”

So are brands just stuck in 1997? Some questionable fashion choices might make you think so, but it’s more likely that brands have come to a smart conclusion: In a saturated digital media world, high-quality print magazines are a great way to stand out from the crowd.

This trend isn’t isolated to any one industry. As you’ll see from our list below, everyone from big-name startups to iconic fashion brands to global airlines are launching ambitious print mags. Let’s take a look at the seven best.

READ: 7 Brands With Print Magazines That Are Actually Awesome.

Ashley Muddiman: How journalists should engage with their readers in the comments

The recent news:rewired digital journalism conference saw speakers gather from around the world to discuss the latest trends, tools and tips in digital journalism. Ashley Muddiman, research associate on the Engaging News Project, spoke about building engaged communities at last week’s event.

In this video, she shares some of its findings and tips, such as when should journalists engage with their readers in the comments and how changing the language of these sections can help maintain a civilised conversation.

WATCH: https://www.youtube.com/embed/dbD9HV-kpzg“>

Lessons in digital innovation from 5 leading news outlets

Some news organisations, old and new, have been better than others at adopting digital strategies. But what do they have in common?

How ICIJ established a new model for cross-border reporting

IN THE FALL OF 1998, powerhouse journalists from a few dozen countries met for the first time in a small room at Harvard University. Most were accustomed to working on their own projects, in their own newsrooms and nations. They had been brought there by the International Consortium of Investigative Journalists (ICIJ)—at the time just a fledgling offshoot of the Center for Public Integrity. The ICIJ’s mission was to unite these high-flying reporters to do sweeping cross-border investigations, resulting in regional stories by each publication and big-picture takes by the central hub in Washington, DC.

The team would go on to investigate some of the world’s most powerful players—big tobacco, the World Bank, and high-ranking government officials—in the process building a fresh model to support hard-hitting journalism. A report released this month by Harvard’s Shorenstein Center touted the model and its growing number of success stories as a game-changer for cross-border journalism. The report’s author, Shorenstein fellow and former CPI head Bill Buzenberg, found that the ICIJ partnerships boosted the level of reporting in international investigations, tying together information that might otherwise remain distant scraps of a larger, unseen story.

More: How ICIJ established a new model for cross-border reporting.

A thaw in the newsroom glacier

“20/20 is good as hindsight goes, but if 2020 is your target for major change, you are in deep trouble,” says Raju Narisetti, vice president for strategy at NewsCorp on NiemanLab’s Predictions for Journalism 2015.

Here is hoping 2015 will see … A meaningful thaw in the glacial pace at which most mainstream newsrooms still get their journalism to their audiences.”

Read it here: A thaw in the newsroom glacier.

Malcolm Gladwell: the Snapchat problem, the Facebook problem, the Airbnb problem

Last night futurist, journalist, prognosticator, and author Malcolm Gladwell told pretty much the most data-driven marketing technologist crowd imaginable that data is not their salvation.

In fact, it could be their curse.

“More data increases our confidence, not our accuracy,” he said at mobile marketing analytics provider Tune’s Postback 2015 event in Seattle. “I want to puncture marketers’ confidence and show you where data can’t help us.”

READ: Malcolm Gladwell: the Snapchat problem, the Facebook problem, the Airbnb problem.

Rewriting the rules: The new voice of journalism

By Joyce Barnathan

JULY 24, 2015

cjr.org

As the head of the International Center for Journalists, I constantly try to assess the future of our field. The technology is evolving at a dizzying rate, transforming everything about our profession. I now own an Apple Watch, so I can talk from experience about “glance journalism” and “snackables,” bite-sized pieces of information that appear regularly on my wrist.

But what interests me most now are not the appetizers or the new gadgets, but the new voice of journalism. After attending cutting-edge conferences put on by the World Association of Newspapers and the Global Editors Network, I came away with a strong impression that we not only have to deliver news differently, but we have to write it differently.

Rewriting the rules: The new voice of journalism.

Social Signal Technologies Are Still Catching On In Many Newsrooms. But They’re Growing In Importance. 

It’s now almost impossible to ignore social media’s role in shaping the global news agenda each day.
From Instagram posts of breaking news events to tweeted resignations, social media has long stopped being a matter of triviality for newsrooms.
So why are many newsrooms slow to harness the editorial benefits of knowing what’s trending? This week, NewsWhip CEO Paul Quigley gave his take on the ethics of using social signals in the news.
Social signal technologies (such as NewsWhip’s Spike) allow newsrooms to quickly sift through a flood of information, fast, to find the stories, footage, and pictures that their audience will be interested in.
It helps editors and audience development teams to make informed decisions on what they should be focussing attention on, based on real time intelligence.
Of course, use of these tools should always be balanced with traditional reporting skills. The ability to verify, cross-check, follow-up and provide balance on all stories are steps that every responsible newsroom will continue to apply to its reporting.
For many publishers, the ability to effectively tap into the noise of social is likely to become an integral part of their reporting process. The best will put this information to good work, selecting, validating, reporting, and discharging their duties to their audience, much in the way they already do.
But that ‘trending’ word? It’s probably not going anywhere soon.
Check out the full post on Medium

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